monday is already starting off with a bang. Sale venue Soiffer Haskin just announced that the Roger Vivier sample sale will kick off its four-day event on Friday, March 18th at 10am with discounts on shoes, bags, and accessories.
You’ll probably want to plot your attack now, because everything about last year’s sale was epic, starting with the lines and ending with the merchandise selection. Once inside the sale — after waiting for two hours — we found that your basic pump with a three-inch heels was $250. From the signature series, flats and low chunky heels were $330, and heels were $360.
Strappy heels, stilettos, and all other open-toe shoes without a buckle (literally labeled “other shoes”) were also $360. Both plain chunky-heeled and plain stiletto booties were $400, but prices went up to $800 for bedazzled or more intricate ones.
There was also a ten-pair purchase limit last time, and restocking never happened — whether either of these policies will return this year is unclear. In short? Clear your calendar on Friday if you’re looking for deeply discounted heels. Check out the Dealfeed below for more information.
French footwear and accessories label Roger Vivier is courting ultra-chic youth with the help of a celebrity stylist.
Camille Seydoux has taken control of the brand’s Prismick line and revealed an all-denim capsule collection of her own. With a clear design principle and a star-powered campaign, the collaboration will likely find dedicated fans drawn to its unique aesthetic.
“Bringing in outside influencers for a capsule poses excellent opportunities for brands, from increased sales, to refreshing brand image, growing demographics, placements and more, said Paul Farkas, Co-Founder and CEO, Athleisure Mag andAccessory2. “While inspired by a je ne sais quoi Jane Birkin moment, Camille Seydoux channels a bit more Katy Perry/Britney Spears, which works in it’s own right.
“Indeed, the capsule is charming and promises lots of fun, whimsical looks, as the premium denim will play well with mixed looks, day to night, and the festival scene,” he said.
Dressed in denim
The collection is made up of six pieces: platform sandals, ankle boots, sneakers, a shoulder bag, a bucket bag and a backpack. All six pieces are made of denim, chosen in part for its resistance.
The collection marks Ms. Seydoux’s first partnership with a brand. She has previously opened an art gallery and currently designs bespoke dresses for actresses, including her sister, Léa Seydoux.
“I began by attentively exploring my own Prismick bag, which is in a melting fade of black and grey,” Ms. Seydoux, who designed the collection, said in a statement. “I wanted to work on the idea of facets that make up grades of shading.
Denim platform boot
“I looked through the maison’s archives and then I thought of denim,” she continued. “It’s a fabric that naturally burnishes. Denim is both classic and modern, and, significant detail, is very resistant.”
The limited-edition collection will go on sale in the brand’s retail outlets this month.
A cocktail party on March 7 at Roger Vivier’s Paris store took place in honor of the collaboration. Attendees included actress Adèle Exarchopoulos and her “Blue is the Warmest Color” co-star Léa Seydoux, also the designer’s sister and most recent “Bond Girl” for her role in “Spectre.” Photos from the event were shared on Roger Vivier’s social media platforms.
Léa Seydoux, Adèle Exarchopoulos and Camille Seydoux
Roger Vivier also created a video, starring actresses Lubna Playoust, Lola Le Lann and the designer herself.
The video begins with the co-stars calling one another on the phone and arranging a get together. These opening moments aside, there is no dialogue, with only a bass vamp and occasional sound effects on the soundtrack.
The three women get together to play a game, with one of them seen in close-up putting on a pair of the Prismick Denim collection’s sneakers. At the table, in a jump cut, the character played by Ms. Le Lann appears to pull the collection’s purse out of thin air.
A server brings dice, which the women take turns rolling. As they do so, more items from the collection materialize.
The server brings the platform sandals, which Ms. Seydoux strikes a match on. The server then blows it out, but upon doing so, the music drops out and everything except the dice disappear.
He rolls them, and a cart featuring the whole collection appears and the music restarts.
Magic Denim – Camille Seydoux for Roger Vivier
“The video short is well produced and correctly showcases the capsule collection as the star of the magic denim theme,” Mr. Farkas said. “The image breakouts aptly features pin-it hot keys for shareable goodness. Posting highlights from the in-store cocktail party launch ties the festivities and celebration with the campaign.”
The distinct aesthetic and quirky video style will likely attract a self-selecting, specific audience. Heavily targeted collections can help a brand build a loyal audience and cultivate a distinct identity, helping it to stand out within the sector.
Careful and consistent Roger Vivier’s recognizable style often extends from its products into its marketing strategy.
For example, last year the brand showed off its new styles through a retro-futuristic comic book-themed spring catalog.
“Super Vivier” told the story of a fashionable woman and her sidekick shoes and handbags who help her defeat boring style. By featuring its products in the context of a narrative, the brand lengthens the time consumers will likely spend engaging with the new collections (see story).
The brand also tends to tap into celebrities with a discernible youth appeal to help it reach its target market.
In June, Roger Vivier embraced a classic French aesthetic with its latest brand ambassador for the fall/winter 2015 collection.
Roger Vivier chose to tap Jeanne Damas for the year’s campaign, emphasizing the young French blogger’s signature style and Parisian sophistication. Working with a popular blogger for the campaign likely helped Roger Vivier connect with a younger audience while still maintaining its classic French appeal (see story).
“Denim cuts across generations and price points, it’s a mainstay and sexy fabrication,” Mr. Farkas said. “The hues, washes and accessory bodies here can elegantly welcome more mass consumers to the brand, while not disrupting bonds with the more traditional shoppers.”
随着退休年纪的临近，意大利奢侈品集团Tod’s SpA 创始人主席及联合首席执行官Diego Della Valle 可能出售家族业务的传闻再度甚嚣尘上，不过他否认有这样的计划。
在LVMH Moët Hennessy Louis Vuitton 酩悦·轩尼诗－路易·威登集团于Tod’s SpA 2000年11月IPO 时购入了3.5%股权以及Della Valle 兄弟于2011年配售10%股份后，Della Valle 家族目前持有约57%的Tod’s SpA 股份。
今年以来市场不断猜测Tod’s SpA 将成为LVMH 等奢侈品集团等潜在买家的收购目标。在接受《金融时报》采访时，今年61岁的Diego Della Valle 表示自己从来都不是“卖家”，并透露与LVMH 主席兼首席执行官Bernard Arnault 见面时谈论美食、艺术之余也会谈及工作，但Bernard Arnault 和他一样，都是“买家”。Diego Della Valle 在2002年获任命出任LVMH 集团董事局成员。
不过Diego Della Valle 不排除会向Tod’s SpA 出售奢侈鞋履品牌Roger Vivier。Tod’s SpA 目前只是Roger Vivier 的生产和分销商，该品牌2003年被Della Valle 家族旗下的私人控股公司收购，2011年Tod’s SpA 和Roger Vivier 续签代理合约时曾试图进行收购，但当时Diego Della Valle 拒绝出售，双方当前的合约将于2016年到期。Tod’s SpA 首席财务官Emilio Macellari 2014年曾提及会在今年下半年重启对Roger Vivier 的收购。
Model Ines de la Fressange loves having her own brand because she has the ability to make whatever she wants to wear.
The 58-year-old relaunched her self-titled brand and boutique in 2015, with her Parisian background clear to see in her designs. When it comes to choosing her ensembles, Ines, who has collaborated with Uniqlo on several collections, relishes the fact that she can whip up anything she desires through her company.
“Now that I have my brand I can make what I wish,” she told W magazine. “For instance, a cashmere sweater with the shape of Shetlands sweaters that existed in the ‘70s. At Uniqlo, I did linen jackets that could have been worn by Paul Cézanne, safari jackets, and long, large shirts that I want to wear in summer.”
When it comes to her day-to-day look, Ines is all about the accessories, and knows that a good pair of shoes can turn an outfit from casual to cool.
“A pair of velvet loafers from Roger Vivier with embroideries, they often save my looks that are underdressed,” Ines said of her favourite footwear.
She added of her choices to finish off her ensemble: “My Pilgrim Vivier bag usually gives refinement and I often wear a navy blue and white spotted scarf.”
There are several items though that feature on Ines’ most hated fashion list. The things she lists are common in many a wardrobe, but Ines insists she can’t think of anything worse than wearing them.
“Leggings – who do they fit?” she asked. “Dancers, maybe… and bras with transparent straps. How can anyone think it’s nice?”
Ines is known for her pride in her French heritage and has now penned a book about her favourite places in the capital, entitled Parisian Chic City Guide.
While she encouraged people to buy the book to find out her best tips, Ines did reveal some of her most beloved haunts during the chat.
“I love Cru restaurant – it means ‘raw’ but everything isn’t raw,” she said. “And I like Le Bon Saint Pourcain – it’s so French. I don’t go in hotels in Paris but if I do, I like Hôtel de L’Abbaye. For jewelry, Whitebird, where many different designers are represented, is a great choice. And, of course, the genius Elie Top. He was the last assistant of Yves Saint-Laurent – handsome, gentle and talented.”
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1月26日15點巴黎高定時裝週期間，袁姍姍現身法國裝飾藝術博物館，作為亞洲唯一受邀女星出席Roger Vivier靜態展。身著櫻花粉色套裝的袁姍姍，搭配拼色露趾鞋和銀色幾何鏈條包，品牌設計師Bruno Frisoni稱讚今天的袁姍姍“優雅而甜美”。現場袁姍姍還與形像大使Ines de la Fressange討論了各自最愛的時尚風格。
